Les publications > Actes et communications > Actes et Communications n° 17/1-2
Editors : Bertil Sylvander (INRA-Le Mans), Dominique Barjolle (ETHZ-IER Lausanne), Filippo Arfini (Università di Parma, IEAF, Italia)
67th European Association of Agricultural Economics Seminar organised by INRA - Unité de Recherche sur l'Economie des Qualifications Agro-alimentaires and Università degli Studi di Parma - Instituto di Economica Agraria e Forestale, Le Mans 28-30 October 1999
INRA, novembre 2000, 408 + 458 pages, 380 F les 2 tomes
Résumé : L'économie des produits
de qualité et d'origine (Origin Labelled Products) apparaît aujourd'hui comme
un champ de recherche légitime et particulièrement fécond. Ce fait apparaît
comme marquant, après les séminaires INRA de Toulouse en 1995, celui de l'EAAE
(European Association of Agricultural Economists) à Parme en 1997 et ceux de
la SFER (Clermont-Ferrand en 1999 et Paris en 2000). C'est encourageant pour
les nombreux praticiens du secteur qui suivent ces travaux et les aident. Ce
résultat est aussi à mettre à l'actif de la Communauté européenne, qui a su
anticiper et orienter ses Programmes Cadres dans la bonne direction et aux sociétés
savantes, dont l'Association Européenne des Économistes Agricoles, qui a patronné
ce 67e séminaire international, dont ce document constitue les actes. Les initiatives
de l'Union européenne en matière de protections géographiques (Appellations
d'Origine Protégées et Indications Géographiques Protégées) et leur impact sur
le développement agricole et la protection des consommateurs posent en effet
d'importantes questions de recherche en matière d'économie et de gestion des
entreprises, des filières et de territoires, dans un contexte général de globalisation
des économies.
Ce séminaire concernait aussi bien les aspects territoriaux que
sectoriels. Les communications présentées ont trouvé leur place dans quatre
ateliers : 1. Attentes des consommateurs et comportements envers les produits
; 2. Économie spatiale et produits ; 3. Économie de la filière : marchés
et coordination, stratégies et gestion ; 4. Accords locaux et globaux
sur la qualité et l'origine.
La conclusion essentielle des travaux met en évidence l'importance croissante
de la coordination et de l'apprentissage dans la gestion des systèmes
: coordination pour produire de la confiance, contrats, fonctionnement
ou émergence des conventions qui servent de cadre aux actions. Ces thèmes
doivent être vus à la fois sous un angle statique (description et évaluation
du fonctionne-ment des systèmes d'acteurs, des territoires, des normes
et du marché) et sous un angle dynamique (apprentissage collectif, distribution
du savoir dans les systèmes d'acteurs, émergence de partenariats efficaces
et équitables, émergences de conventions, apparition de nouveaux modes
de consommation et de relations entre consommateurs et producteurs, etc.).
Summary : Following the INRA conferences at
Toulouse in 1995, the EAAE (European Association of Agricultural Economists)
conference at Parma in 1997 and the SFER conferences (Clermont-Ferrand 1999
and Paris 2000), the economics of origin labelled products has proved itself
as a justified and particularly fruitful field of research. This is an encouraging
development for the many participants in the sector who follow and help with
this research. It is also a result of the direction of the Programmes Cadres
by the European community, and of academic bodies like the EAAE that hosted
the 67th international conference, the proceedings of which are presented in
this document. Initiatives taken by the European Union (Protected Designation
of Origin and Protected Geographical Indicator labels) and their effect on agricultural
development and consumer protection are important subjects of research influencing
the economics and management of businesses, supply chains and regions within
the general context of economic globalisation.
The conference examined regional (or "territorial") as well as economic
sector issues, with presentations made at one of four workshops : 1. Consumer
expectations and purchasing of origin-labelled products ; 2. Spatial economics
and origin-labelled products ; 3. Economics of the supply chain: markets
and co-ordination, firm strategies and management ; 4. Local and global
agreements on quality and origin.
The main conclusion of these studies underlined the growing importance
of effective coordination and training in producing the confidence, contracts
and agreements that form a suitable framework for action. These issues
need to be understood from both a static (description and evaluation of
the system of participants, regions, norms and markets) and a dynamic
point of view (collective training, knowledge sharing among participants,
the emergence of effective and fair partnerships and agreements, the development
of new types of consumption and of new relationships between consumers
and producers, etc.).
Preface (B. Sylvander)
PART 1 : OPENING PLENARY SESSION
Opening address by the chairmanship (C. Cochonneau)
Introduction
J.C. Boulard
D. Martin
G. Tampieri
G. Cottereau
PART 2 : WORKSHOPS
1. Consumers' expectations and purchasing behaviour for origin labelled products
The value of typical products : the case of Prosciutto di Parma and Parmigiano
Reggiano cheese (F. Arfini)
In vino veritas : does origin truly matter ? (B. Steiner)
Consumers' purchase behaviour towards typical foods in mass marketing : the
case of PDO Camembert from Normandy (G. Giraud, L. Siriex, A. Lebecque)
The socio-economic potential for peripheral rural regions of regional imagery
and quality products (T. Jenkins, N. Parrott)
Consumers' attitudes towards regional food products : a comparison between five
different European countries (L. Trognon, J.P. Bousset, J. Brannigan, L.
Lagrange)
Effectiveness of PGI and PDO labels as a rural development policy (M.L. Loureiro,
J.J. Mccluskey)
An integrated approach to evaluate generic promotions (A.I. Sanjuan, L. Meza,
M.A. Mascaray, L.M. Albisu)
Typicality, a judgement support for the wine critique (G. Teil)
Willingness to pay for origin labelled products : a case study of Greek wine
consumers (D. Skuras, A. Vakrou)
Country of origin as a cue for quality and safety of fresh meat (T Becker)
The market for PDO/PGI protected -regional products : consumers' attitudes and
behaviour (K. Van Ittersum, M.J.J.M. Candel, F. Torelli)
Consumers' values with regard to buying food from short market channels (J.
Vannoppen, G. Van Huylenbroeck, W. Verbeke, J. Viaene)
2. Spatial economics and origin labelled products
Origin labelled products,
reputation and heterogeneity of firms (G. Belletti)
The impact of AOC policy on rural development (H. Briand)
The dynamics of the Parmigiano-Reggiano production system (K. de Roest)
Artisanal and industrial models of the PDO cheese Queijo de Nisa (North of Alentejo,
Portugal) (A. Fragata, A.P.L. Martins, M. M. Vasconcelos)
Regional institutions and competitiveness dynamics of typical and quality
products in the new EU scenery (E. Montresor, M. Mazzocchi, A. Zanchini)
Economic organisation and territoriality within the wine industry of quality
: a comparison between France and New Zealand (W. Moran, P. Perrier-Cornet,
J.B. Traversac)
Local productive systems in agri-food supply chains, product specificity
and consumer's behaviour : a cognitive approach (D. Requier-Desjardins)
Relationship between territory, enterprises, employment and professional
skills in the typical products sector : an analysis in the Umbrian territory
(B. Torquati, A. Frascarelli)
The activities and experiences of speciality regional food producers in
northern England : a qualitative study (A. Tregear)
Protected designation of origin products and part-time farming in a strongly
developed area (C. Mora Zanetti, A. Polimeno)
Organically and regionally produced food in Germany : a survey of concepts
in Saxony, Bavaria and Thuringia (S. Zenner, B. Wirthgen)
Liste des auteurs / List of authors
PART 3 : WORKSHOPS
3. Economics of the supply chain : markets and co-ordination, firm strategies and management
Competitive
position of some PDO cheeses on their own reference market : identification
of the key suc-cess factors (D. Barjolle, J.M Chappuis, M. Dufour)
Total quality management of the PDO Prosciutto San Daniele (F. Rosa)
Actors co-ordination : governance structures and institutions in supply
chains of protected designation of origin (J.M. Chappuis, P. Sans)
PDO supply chains in Greece : empirical evidence from two regional products
(K. Galanopoulos, I. Tzouramani, C. Fotopoulos, K. Mattas)
Plurality of organisational forms in the supply of typical products : empirical
evidence in Italy (G. Brunori, F. Ceron, A. Rossi, M. Rovai)
Co-operation and co-ordination in the supply chain : a comparison between
the Jersey Royal and the Opperdoezer Ronde potato (N. Wilson, K. Van
Ittersum, A. Fearne)
Marketing channels, quality hallmarks and the theory of conventions
(A. Marescotti)
Agency relationships in PDO products management : the role of economic
associations (G. Martino)
Common labelling and producer organisations : a transaction cost economics
approach (E. Raynaud, L. Sauvee)
La relation vignoble-négoce : efficacité de structures verticales différenciées
(E. Giraud-Héraud, L.G. Soler, H. Tanguy)
Confidence and reputation on the wine market (G. Teil, E. Valceschini)
4. Local - global agreement about quality and origin
Les facteurs
historiques, culturels, économiques et environnementaux dans la délimitation
des zones IGP (L. Berard, 0. Beucherie, M. Fauvet, P. Marchenay, C.
Monticelli)
Interaction between technical rule and profitability : a dynamic aspect
of three dried ham production areas (F. Marty)
The work of scientific valuation in the justification of the geographical
origin of food products under PGI constitution and collective appropriation
of local knowledge (C. De Sainte Marie, F. Casabianca)
The origin, typicality and quality of agro-food products : the territory as
input for the enterprise (F. Albisinni, L. Venzi)
Appellations of origin and local customs : the need for innovation. "Le
Rhum de la Martinique" : an example of AOC recognition of a product in
an industrialised context (F. Roncin)
The motivations of PGI's applicant groups and their interpretations of
the 2081/92 rule in the case of French PGI's requests : what are the reasons
of conflicts between firms and the risks of unfair competition ? (B.
Lassaut, V. Le Meur-Baudry)
Sensorial evaluation of AOC food products : an empirical approach situated
within a professional environment (J. Tourmeau, F. Sauvageot)
Typical food products and sensory assessment : designing and implementing typicality
trials (F. Casabianca, C. De Sainte Marie)
A link between modernity and tradition : the case of several regional food products
(N. Wilson, A. Fearne)
The interrelationships between the PDO product's specification, its link
to the terroir and its technological development (K. de Roest, M. Dufour)
PART 4 : FINAL PLENARY SESSION
Reports of workshops
1. Consumers'
expectations and purchasing behaviour for origin labelled products
(M. Meulenberg)
2. Spatial economics and origin labelled products (F. Casabianca)
3. Economics of the supply chain : markets and co-ordination, firm strategies
and management
(F. Arfini, A. Torre)
4. Local - global agreement about quality and origin (G. Allaire)
Final lectures
The European
PDO-PGI policy (C. Bechet)
The PDO-PGI policy : the French point of vue (P. Creyssel)
Origin labelled products in global markets : some research issues (L.M.
Albisu)
Conclusion (C. Béranger, C. Giacomini, B. Sylvander)
PART 5 : POSTERS
Agri-food supply
chains and labelling systems in Japan (Y. Matsuki)
Quality production in the dairy sector in Sicily : the Ragusano cheese
(F. Basile, V.T. Foti)
Speciality agricultural products and foodstuffs in Germany (M. Besch,
F. Thiedig)
Relationships between the elements of terroir and the sensory characteristics
of the PDO cheeses : the example of the feeding of animals (S. Buchin,
J.B. Coulon, P. Pradel, I. Verdier, C. Viallon)
Origin labels on the World Wide Web (M. Canavan, D. Regazzi, R. Spadoni)
L'influence des hommes dans l'établissement de l'identité d'un produit
(P. Cellier, M. Legras)
Liberalisation of agricultural markets in Switzerland : protected designation
of origin (PDO) supply chains management by interprofessional bodies and
anti-trust issues (J.M. Chappuis)
Quality issues for typical Sicilian products : sun dried tomatoes (S.
Chironi, I. Agosta, V. La Rosa)
The effects of the implementation of EU agro-environ mental policies in Sicily
(M. Crescimanno, G. Guccione, G. Schifani)
The asymmetric distribution of the benefit from the PDO between farmers
and food producers (M. De Rosa, G. Di Napoli, N. Gargano)
Quels enseignements tirer des modifications des aires de production des
fromages d'AOC pour éclairer la question de l'argumentaire de délimitation
? (B. Dubeuf, C. Delfosse)
Typicité et mode de production : une typicité fermière ? (M. Francois,
B. Sylvander, J. Hossenlop)
International wine markets and wine quality (M.F. Garcia-Parpet)
Farm investment and the filière : the influence of internal and external
environments on subsidised invest-ment in greenhouse agriculture in Northeast
Portugal (C. Gerry, T. Koehnen, J. Vaz Caldas)
Les filières agro-alimentaires de produits sous signes officiels de qualité
et le développement économique le cas du Massif Central (L. Lagrange,
L. Trognon)
Determinants of the perception of quality for a typical production : the
case of Buffalo Mozzarella Campana cheese (A. Rinaldi)
Protected product specificity and supply chain performance : the case
of three PGI lambs (P. Sans, G. De Fontguyon, N. Wilson)
Social standards and quality in wine growing (A. Sigwalt)
Consumers attitudes towards organic and regional foods : a study covering
two regions of Germany and France (L. Sideix, B. Schaer)
The typical Hungarian food products : Hungaricums (M. Uzonyi, P. Halmai)
Labelling of beef : a consumer perspective based on empirical research
(W Verbeke, J. Viaene)
On farm processed foods : opportunities for product management based on sensory
preferences (J. Viaene, X. Gellynck)
Opportunities for, and threats to, marketing regionally produced food
: a consumer survey near the Elbe-Valley (A. Wirthgen)
Liste des auteurs / List of authors